When I imagine you all out there reading me, I always think of my regulars as having ad-blocking software (whether that's true or not, though I know in many cases, I personally set up the ad blocker for a few of my regulars). So in starting this post, I feel like I need to say "For those of you not running an ad blocker and not reading from a feed reader" and then I feel like I'm maybe talking to three people at best.
So to you three: yes, the ads are gone.
This is a decision I've been thinking about for awhile. There is a lot of talk pretty much everywhere about blogging, swag, paid product reviews, free trips, free goodies, and cash cash cash, and what this all means. The FTC is stepping in. Most of this doesn't apply to me, because I have never done a paid or freebie product review. My nonstop talk about Project Runway, my FoodSaver, and my crockpot have all been the result of my own love of those things, not because of relationships with networks or manufacturers. And we can all agree that the Ford thing didn't work out the way they'd hoped.
I never put up a disclosure statement about my relationship with sponsors because I never really felt it was an issue, it was something I'd deal with if I ever decided to accept a free product or write a review. But then at BlogHer last weekend, I started to feel . . . icky. It seemed that almost everyone I was meeting was shoving not just their business cards in my face, but the cards of the companies that paid for them to be there. I paid my own way. And I met far more marketing people and corporate sponsor representatives in my first few hours at the conference than I met writers. I was deeply uncomfortable.
I'm not a mommyblogger, and this sort of thing seems to be much more prevalent with them, but as witnessed at BlogHer this weekend, it will always be assumed that when I say I'm a blogger that I'm a mommyblogger. Not knocking them. No problems with them. I have no children. That's it. One of the things from BlogHer that has stuck with me the most is a quote that I'll have to paraphrase from Amber Rhea from the Lifeblogging panel. She said that she found it funny/strange that the panel was called Lifeblogging, because when she started blogging years and years ago, there was a different word for lifeblogging: "blogging". That's what blogging meant before it became all about finding the perfect niche to attract the perfect marketing campaign, before something had to precede to word to clarify exactly what kind of blogger you were.
I tweeted over the weekend that I was starting to tell people my blog was about pandas, because I was so tired of answering the question with "it's a lifeblog" or "it's about me" when that seems like such an obvious answer. Obvious, though true, it made me uncomfortable to feel pushed and pulled towards one label or another, one way to push content towards sponsors or another.
So I spent a lot of time thinking about my ads, whether they were really any different. Sure, I don't point people towards the products that were advertised, but they appear. On my site. Next to my words. It's a tacit endorsement. Was I really any different than the women at BlogHer who introduced me first to their corporate sponsor, and secondly to themselves? I told myself I'd give it a week. Think it over. I took 2 days. Then I signed into Twitter last night and saw @mooshinindy post "I just deleted the ads off my blog. IT FELT SO GOOD. I am now going to write, not whore. TYVM." And I thought DONE. DONE AND DONE. And hitting that delete key felt pretty good to me as well.
I would like to clarify that this has nothing to do with the reference I made a few weeks ago to a "friend" who said some rather douchey things to me about my ads and my behavior. What he was telling me was that he felt that I make some decisions in my life based on how many comments I think the resulting blog post will generate, how much attention I will get, and how that will translate into money. Therefore, I do wild things to make money on the internet. Where he was dead wrong is that if that's true, it's about attention, not money. I didn't make enough money to fuck up my real life for the sake of profit. Even Dave Eggers acknowledged halfway through A Heartbreaking Work of Staggering Genius that writing autobiographically becomes self-aware at some point. Do I ever do something, go to an event, take a photo, and think "Boy, the internet is going to love this!"? Yes. Of course. But if it wasn't the internet, it would be "Boy, this is going to make the best story to tell the next time I see my friends." And now that I don't have ads, it still holds true that I could conceivably get attention for a decision I made offline that I talk about online. I may feel dirty about corporate sponsorship of my blog, but I don't feel dirty about the inherent exhibitionism of my blog. If you aren't here to read about me, you must be a really big fan of my dog, and even he makes decisions that get noticed on the internet. Mostly when I'm dangling cheese in front of his big corporate cheese-sellout face.
I never had a conversation with you guys when I put the ads up. I should have. I felt like I had to have this conversation now. I will probably work on a disclosure statement that sounds all legalese (I have an entire team of lawyers or people willing to translate English into funny lawyertalk for me). And I promise, cross my heart, hope to die, that if I do ever accept a free product from a company, I will label the post very very clearly with "SOMEBODY GAVE ME THIS CRAP, YO". I really don't think any company who reads what I had to say about Ford will be desperate for me to share my honest opinion about their product. But it could happen. I'm never saying never.
Some banners that might look like ads might appear in that space soon - most likely for a Komen breast cancer fundraiser that I'm doing. If I ever put up anything that isn't a charity or any type of graphic that I'm being compensated to display for you, I promise to clearly label it as an advertisement.
Thanks for reading this, and hit me with any feedback you may have.